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        Japanese retail industries innovate their goods and commodities. That is, they give their suppliers numerous orders at a time for whole seasonal products. By this way, the costs exactly reduced. A jean only costs 990 because the suppliers is in slack season. Through exchange rate, it only cost less than $350 (All dollar unit are NTD). It is pretty cheap for all residences. As regard business dress, it only costs less than $10,000. Because of this reason, most of the retailers succeed in increasing rapidly in their sales volume, almost double-digital. Facing economic downturn still get incredible income with high growth rate in sales, it is an impossible mission. From this content, we can figure out that Japanese is exact to be the leader of innovation field of the world. It is veritable in innovation. Because Japaneses have good at innovation and excellent marketing strategies plus wonderful global logistic strategy, they, of course, could be the frontier of fashion and successful in marketing.

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